Rugby New York announces new multiyear deal with Rodd & Gunn to be their Preferred Supplier for Men’s Formal Sportswear.
The New Zealand-based company will collaborate with Rugby New York in creating co-branded merchandise for match-day, online and in-store.
“Rodd & Gunn New Zealand is incredibly proud to partner with Rugby New York, with the goal of supporting athletes in the upcoming season, whilst showcasing our shared values of quality, innovation, and ingenuity between both brands,” said Mike Beagley, chief executive for Rodd & Gunn.
“We look forward to representing New Zealand’s rich rugby heritage in one of the world’s greatest cities, New York, and throughout North America,” said Beagley.
Innovation is a shared value between Rugby New York and Rodd & Gunn. The two brands will work together in developing a Rugby New York in-store merchandise stand at Rodd & Gunn’s New York, Connecticut, and other suitably located stores.
“We are proud to partner with Rodd & Gunn,” said Ric Salizzo, CEO of Rugby New York. “Rodd & Gunn is a premium brand, and this is a unique opportunity for them to reach our highly engaged rugby audience and grow their association in the North American market,” said Salizzo.
Rodd & Gunn will help ensure that the defending MLR Champions look as good as they play.
ABOUT RODD & GUNN:
We’re a proud Kiwi brand with an ever-growing global presence. As we’ve expanded our retail footprint across the Southern and Northern Hemisphere, we’ve done so with a quiet, dogged determination. Our uniquely Kiwi sensibility enables us to forge our own path, without concerning ourselves with the approval of others. Showboating just isn’t in our nature.
Sport represents strength and endurance - values that ring true to us as a brand. We’ve enjoyed a long association with sports that reflect New Zealand's rich cultural heritage, including polo, ocean racing, and rugby union.
It takes guts to build a sporting legacy, and we admire the athletes who are at the top of their game. The quiet achievers. The ones who are unwilling to take shortcuts. The ones that hear the naysayers and do it anyway. That's why we've proudly sponsored Team New Zealand, winners of the 2013 Youth Americas Cup. We've also dressed the legendary All Blacks and New Zealand's 2012 Olympic Team.
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